Tools / Marketing & Content

B2B Cold Email & Follow-Up Sequence Generator

Describe what you're offering and who you're reaching out to, and get a cold email plus two follow-ups — sequenced to earn a reply, not read as spam.

This tool sends the text you enter to Google's Gemini API to generate a result. See our Privacy Policy.

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How it works

A cold email has one job: earn a reply, not a sale. That means a specific, low-effort ask (a 15-minute call, a yes/no question) works better than a full pitch crammed into the first message — the pitch is what the call is for.

Most cold outreach fails silently, not with a rejection — the prospect just doesn't reply, and a single email with no follow-up reads as a low-priority ask. A short sequence of two or three follow-ups, spaced a few days apart and each one shorter than the last, recovers a meaningful share of replies that the first email alone never gets.

This tool sends the offer and audience details you enter to Google's Gemini API to draft the sequence; see the Privacy Policy for details.

Who uses this

Business typeHow it's used
Marketing agencies & freelancersReach out to local businesses that look like they need a website refresh or ad management.
B2B service providersDraft an outreach sequence to prospective clients in a target industry.
Freelancers seeking clientsPitch a specific service to a business that looks like a good fit, with a low-effort first ask.
Consultants & coachesReach out to a prospective client with a short, specific offer rather than a generic pitch.
Wholesalers & suppliersIntroduce a product line to retailers who might want to stock it.

Frequently asked questions

Q.How many follow-ups should a cold email sequence have?

Two or three is typical — enough to account for a busy inbox, not so many that it starts to feel like pressure. Each follow-up should be shorter than the last and reference the original message rather than repeat it.

Q.Should the first email include pricing?

Usually not. The first email's job is to earn a reply or a call — leading with a price before there's any context tends to trigger an instant no. Save specifics for the conversation the email is trying to start.

Q.Is the prospect's information sent to a server?

The offer and audience details you enter are sent to Google's Gemini API to generate the draft — they aren't stored by SMBkits afterward.

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